Villajoyosa Coloured Houses and Chocolate Done Right

Villajoyosa is an easy Costa Blanca detour between Benidorm and Alicante — if you time the chocolate museum and walk the coloured façades before the midday coach drop.

1. Park once, walk the harbour strip

Use the seafront or slightly inland paid lots and walk. Circling the narrow old-town lanes for a free space costs more time than a short stroll from the promenade.

2. Chocolate before 11:00

• Valor museum/shop queues build once day-trip buses arrive — early is quieter
• Buy a small tasting box; skip oversized tourist gift packs unless you need gifts
• Combine with a coffee on a side street, not the first café facing the coach stop

3. Finish with the painted houses

The pastel façades along the beach and old streets photograph best in soft morning light. Keep the visit to 90–120 minutes so it stays a tip, not a full-day trap.

Bottom line

Villajoyosa rewards an early stop: park once, chocolate before the buses, then a short loop of coloured houses back to the coast road.